ISiM Special Lecture (9)



 Changing Paradigms of Digital Marketing & Multichannel Commerce



 Mr. Ajay Malgoankar

Group Project Manager,

Infosys Technologies Ltd.


Date & Time

23rd Sep 2009, 10AM



International School of Information Management

University of Mysore.



About the event:


Mr. Ajay Malgaonkar, Group Project Manager, Infosys Technologies Limited will be delivering a special lecture at the International School of Information technology, University of Mysore, Mysore on the Wednesday, 23rd of September 2009. The speaker will address the students at around 10.00 AM on the topic of “Changing Paradigms of Digital Marketing & Multichannel Commerce”.


Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. This practice predominantly uses the new age tools like Internet, mobile and other interactive channels for reaching out to the masses. On the other hand, Multi channel commerce refers to the practice of pursuing multiple means to promote or doing business. The two techniques go hand-in hand in the modern day business scenarios. It today’s business scenario, it is noteworthy that all popular brands are actively employing the techniques of Digital Marketing and Multi channel communications for a better visibility and market position.


The speaker will introduce the audience to the general practices and the relevance of the Digital Marketing in today’s world. He will also address the issues like emerging trends and the employment opportunities in this field during his talk. After the talks the speaker will answer any of the relevant questions that the audience may have.


The field of Digital Marketing requires one to be sound at both technologies as well as in marketing. We at ISiM, believe in preparing graduates for such roles. We are one of the very few organizations to offer a curriculum that is a blend of both Information Technology and Management.