ISiM Industry Talk Series on Entrepreneurship (4) “Driving Marketing & Sales for an Entrepreneur” By Mr. Sunder Madakshira Vice President – Marketing and Communications SAP Labs India Date and Time: July 03, 2012 10:30AM
Click here for a brief report of the talk Abstract: Marketing can be effective without being expensive, though it costs a lot in terms of imagination. Struck by the notion of creating "big bang" impacts, marketers gravitated to advertising on television and print. Consequent to rising media costs and increasing media clutter, the verdict on… Continue reading ISiM Industry Talk Series on Entrepreneurship (4) “Driving Marketing & Sales for an Entrepreneur” By Mr. Sunder Madakshira Vice President – Marketing and Communications SAP Labs India Date and Time: July 03, 2012 10:30AM
